A few useful starting points for thinking about your business. Explore the context here, then hear more from Mike on Instagram.
THE MIKE SHAYTO PERSPECTIVEBefore. Beyond. With perspective.
START WITH THE QUESTION
These are general business discussion prompts, not advice for a particular transaction or a substitute for reviewing your circumstances with a professional.
01 A BUSINESS QUESTION
The best time to plan is before the decision.
Once a major business choice is final, the conversation changes. Before a purchase, hiring decision, reinvestment, or transition, there is room to compare options and understand how the pieces fit together.
A planning conversation starts with the business goal. Tax considerations, cash needs, and operating demands can then be considered in that context.
Bring these questions to the conversation.
What business goal is this decision meant to serve?
A potential tax benefit is one part of a spending decision. The purchase still needs a clear business purpose, and the owner still needs to understand its effect on available cash and future priorities.
Mike’s perspective connects the planning conversation to the company’s practical needs. Start with why the business would make the purchase and what it expects to gain.
Bring these questions to the conversation.
Would this purchase make sense for the business on its own?
Revenue is a starting point. It is not the whole picture.
An increase in revenue can create new possibilities and new demands. The useful conversation also looks at the costs of delivering that revenue, the timing of cash, and the resources the business needs next.
A hands-on CFO perspective helps owners connect financial reporting with decisions. Rather than reading one figure in isolation, consider what the different measures say together.
Bring these questions to the conversation.
What is changing in our costs as revenue grows?
When does the cash arrive, and when is it needed?
Which decisions deserve closer financial visibility?